Increase the overall Domain Authority of the website. The quantity and quality of backlinks pointing to your site is Google’s one of the top ranking factor. But it is difficult to link to a website if there are 100 percent products and category pages.
To achieve this, publish valuable and awesome content on your ecommerce site. This is a good way to build “Domain Authority”.
People want to link to valuable sites. It is very rare to find a website directly linking to the product page. A valuable and beneficial post can attract quality back links.
Use content marketing to increase your ecommerce site’s overall domain authority. That boost in domain authority will increase the rankings of your product and category pages. Product pages rank based on site wise link authority.
Product Page Optimization
A good chunk of your search engine traffic goes to your product pages. 100 percent of your conversion comes from product pages. The more traffic you get to your product pages the more money you make. So optimize your product pages for SEO by using the below four ways.
Add modifiers to your product page’s title tag–Also include modifiers like cheap, deals, review, best, online, free shipping etc along with your target keyword in the title. These search terms will help you naturally show up in searches that contain those words.
Add magnet words to your title – Optimize your title tag for CTR (click through rate). Google has also stated that they use CTR in their algorithm. Higher CTR means more clicks which means more traffic which means more sales.
To boost CTR add these words in your product and categories. X% off(“30% OFF”), Guarantee, Lowest Price, Free Shipping, Overnight Shipping and Sale.
Include at least 1000 words of content on your most important product pages. Longer content ranks better on google. This also applies on ecommerce site. Google wants to understand what your page is all about so by providing a lot of content you help google to do just that. Publishing such content also helps customers understand what they are about to buy. It also increases conversions too. Add long product descriptions for 10 most imp product pages.
Include your target keyword 3-5 times. This has nothing to do with keyword density or keyword stuffing. This is to make sure that your keyword appears on your page so that google knows and understands what your page is about.
Website Architecture–How pages in your site are organised or arranged is another important consideration for SEO on any site. This is twice as important in your eCommerce website because ecommerce website has more pages. It is important that your customers finds the relevant products in just three click and nothing more than that. It is important for users and search engines to find the most important pages of your ecommerce website. So always keep all pages three or fewer clicks from the home pages.
Site architecture should not be too deep. Having a deep site architecture deludes the authority as it takes more time or number of clicks for the user to reach the product page. It has lost all the domain authority by the time it reaches the product pages. Product page should not be over three clicks from the home page.
It should be easy for Google to find the page and index all your product pages.
URL Length– Short urls rank better than longer ones. This does not mean you change all your existing URLs. This will lead you to serious SEO issues. Make sure you make the URLs for your new product and category pages short.