focusses on growing your website’s organic traffic. You don’t want to focus on
pumping too much of money on paid adds rather focus on the long-term strategy.
Search Engines are the
primary channels where potential customers can find the products they need.
The very first step is
to do your keyword research. Evaluate them based on certain criteria like
relevancy and popularity. Keywords should be relevant to your product. Your
keywords should not be overly vague or narrowly specific.
Your keywords should
have a decently high amount of search volume. Popularity of the keywords
amongst the consumers acts as a double edged sowed. You can go for keywords
which have low competition and decently high search volumes. SEM Rush and
ahrefs are the tools which you can use to find the difficulty levels of your
Your keywords should
reflect your intent which is to sell your product. This will have higher
conversion value. Your keywords should fall in better alignment with your
product in the long term.
The internal design
and link building structure of your website is another aspect to
consider. A well-planned site architecture is super important. It
maximizes the visibility of your existing content. It is easy to expand as you
add a new product. The aim should be to focus on the user experience and
well-organised layout. Base the story and product based on keywords. Try to
have as few clicks as possibly needed to get you from your home page to a
strong web of links around your keywords with in your website will lead to
better SEO success. Once this is to create a comprehensive site map which
is used for keeping your personal track record of the website and also to
submit to google. Google would know how to crawl your website.
OnPage SEO will also
improve your ranking. Using modifiers improves your visibility on google and
allows users to click through when you come up on their search results.
Add keywords on
strategic locations like headers and sub headers, product descriptions, in the
names of the image files, by adding the names and the alt tags of every single
image of your website. Adding keywords in the title, description and meta
description is a must. Add them in URLs also.
It is important to add
“structured data markups” in your website. This shows information on Google
page. People have added structured data markups so Google can give information
like the brand, description, cost, name, image, identifier and reviews of the
products which can help you to surged up on google.
It is good to stay
current. 62% of sales are through the smart phone users so mobile optimization
is another thing to look at. 80% shoppers use their mobile phones when
they are in store to do comparison shopping.
Mobile tips- Your
website should be mobile responsive. A desktop only website creates a bunch of
duplicate pages when run on mobile which google does not like. Keep the mobile
site easy to scroll through and uncluttered.
Use social media, add
social buttons so that people can share your products. But which social media
platform will suit best for you will depend too much on your
demographics as well.
Buying factor also
depends on how long does a page take to load.
You can use Google
page speed insights to monitor your page load speeds. You can use it to minify
CSS, HTML and java scripts.
Compress the files and
images used on your website. This also contributes to your page speed
performance. To reduce any redirection you have, maximize browser caching,
enable file and image compression, the image should be of the same size as of
the container it is on.
response time, using content distribution network and speeding up the page
loads is necessary.
Test and tweak –
Updating and tweaking your old content by adding a few more points and new
images can also work wonders for you. There are tools to find less obvious site
errors like duplicate page, missing header tags, script errors etc. which may
not be obvious by looking at the page.
Implement an analytics
software which can help you measure the results of your optimization efforts.
Optimize for customers internal search of your products. It should be easy for
them to find products on your site when they land.